Monday, March 26, 2007

Day spa business plan! help!?

I want to open my own day spa and need to write a business plan, I'm lost!! I have been in the spa industry for 15 yrs but this is all new!

Start with an Outline and then fill in the answers. Here is a sample Outline that may help you.

I.SITUATION ANALYSIS
A.BUSINESS DESCRIPTION
B.OBJECTIVES
C. MISSION STATEMENT
D.DEVELOPMENT BUDGET
E.TIME SCHEDULE TO COMPLETE BUILD OUT

II.AREA DESCRIPTION (DEMOGRAPHICS)
A.LOCATION
B.POPULATIONC. WHO IS YOUR CONSUMER

III.SERVICES & DAY SPA FORMAT
A.MASSAGE THERAPY
B.HYDROTHERAPY/ AROMATHERAPY
C.FACIALS
D.BODY TREATMENTS
E.RELAXATION AREAS
F.CLIENT EVALUATION & EDUCATION
G.RETAIL SALES

IV.MARKETING PLAN
A.ENVIRONMENTAL OVERVIEW
B.TARGET MARKETS
C.COMPETETIVE ANALYSIS
D.MARKETING COMMUNICATIONS

V.HUMAN RESOURCE STRATEGY
A.STAFFING PLAN
B.JOB DESCRIPTIONS
C.EMPLOYEE COMPENSATION & INCENTIVE PLAN

VI.DEVELOPMENT STRATEGY
A.RECEPTION AREA COMPUTERS & PHONE
B.RETAIL SPACE
C.MASSAGE & SPA TREATMENT ROOMS
D.SAUNAS/STEAM ROOMS/LOCKER ROOMS
E.ADMINISTRATIVE OFFICES & STAFF LOUNGE
F.STORAGE & LAUNDRY AREAS
G.MEDICAL & EDUCATIONAL FACILITIES
H.MISCELLANEAOUS EQUIPMENT
I.WATER SYSTEM
J. VENDORS PRODUCTS

VII.CAPITAL EXPEDITURES
A.PROJECT COST
B.ANNUAL OPERATIONAL AND MAINTENANCE COST
C.EMPLOYEE PROFIT SHARING

VIII.FINANCIAL STRATEGY
A.FINANCIAL FEASIBILITY AND KEY INDICATORS
B.OWNERSHIP STRUCTURE
C.RESERVE FUND

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