Saturday, April 28, 2007

CIDESCO certification

I am an Esthetician in the Dallas area. I recently married an European man who would like for us to move back to his home country. I would like to make the move and would like to complete the CIDESCO certification before we move so I can first secure a job. Do you know of a place in the Dallas area that offers this training and how my hours of training and practicing as an Esthetician apply to this certification? I did a Google search and only found a place in Houston.

Dear Marg2,

According to the CIDESCO site, there are only 5 places in the USA where you can becomed certified। The link to CIDESCO for USA is:
http://www.cidesco.com/index.php?menu=3&umenu=32&suche=search

Then you would enter the country you want to check.
Unfortunately, Houston is the closest। This may not help you, but at least you will know exactly where to go to do research for training abroad, or make the comitment to go to Houston. If I can be of any further assistance please let me know. My best to you in the future.

Sincerely
Marie Bernat COO/Founder Spavelous
www.spavelous.com
"when you want to be more then great you want to be spavelous"

Independence College of Cosmetology (US 209) 815 West 23rd Street, INDEPENDENCE MO 64055 Tel: 1 816 252 4247 Email: indcollege@aol.com http://www.hair-skin-nails.com

Institute of Cosmetology & Esthetics (US 210) 7011 Harwin Dr. #100, HOUSTON TX 77036 Tel: +1 713 783 9988 Email: margritaltenburg@aol.com

Miss Marty's Hair Academy & Esthetics Institute (US 278) 1087 Mission Street, SAN FRANCISCO CA 94103/415 Tel: 1 415 227 4240 Email: msmartys@earthlink.net Web: http://www.missmartys.com

St. Paul Technical College (US 319) Address 235 Marshall Avenue, SAINT PAUL, MINNESOTA 55102 +1 651 846 1513 Email: mary.finnegan@saintpaul.edu

Merrell University of Beauty Arts and Science (US 282) 1101-R Southwest Boulevard, Jefferson City, Missouri 65109 Tel: 1 573 635 4433 Email: mbsharp@earthlink.net

Wednesday, April 18, 2007

Eyelash Extensions

Could you please recommend good glue, silk and synthetic lashes, and kit for semi-permanent eyelash extensions? Any information would be helpful. Thanks!


As a former Spa Director, I introduced eyelash extensions to my clientele before anyone in the Scottsdale AZ area was doing them. I was able to capitalize on the media due to the newness of these fabulous lashes. The first several months I was bringing in over $10,000 in doing eye lash extensions and fills. I did a great deal of research into the different brands and developed a protocol for communication to the client before, during and after their treatment to maximize their results. I would be happy to share this with you. Please feel free to contact me.

Marie Bernat
COO / Founder Spavelous LLC
www.spavelous.com
mbernat@spavelous.com

Slow Season

Hello! I have private practice skincare studio in Miami. I'm considering hiring a coach. I noticed there are some salon and spa coaches out there, but the cost is pretty high. (I'm still new and summer's here! Biz is in the toilet. god, I hate summer in Miami!) How long does it take to get results? What are the results one can expect? I really want to do this but my checkbook says no! well, right now it says maybe! I really don't want to struggle again this summer. Anyone have any suggestions/advice? Help! Thanks


As a former Spa Director of a seasonal spa, I developed strategies that helped me to build business year after year and turn a spa that was not profitable into one that consistently put 27% on the bottom line. I did not have the big budgets of a larger spa which had substantial funds behind them to pay for marketing and advertising. The secrets I discovered built the business while controlling my costs. I started Spavelous.com to help all spas develop a marketing program that will build their business, make it easier for new clients to find you and encourage and promote loyalty from your clients. This is a very affordable program, and includes monthly consulting at no additional fee. My desire is to help you to be more successful, to promote the spa industry and to help everyone be their personal best.

If you would like additional information, please feel contact me.

Marie Bernat
COO / Founder Spavelous LLC
www.spavelous.com
888-887-7831 ex 1818

Exchange services for free

Hi- I seem to be having some issues regarding exchanging of services within. As of right now in my spa/salon, we exchange services for free as long as the tech doing the service is ok with it.
There has been some problems with this. I would really appreciate any ideas / guidelines that have worked, or are presently working for other owners. Also, what about immediate family members getting a service from the tech doing their service, as well??
There must be a simple rules to go by.


The question you ask is not an easy one. It is beneficial to offer service exchanges to your employees for several reasons: It helps your staff members to become more familiar with other services in the salon and spa so they will be able to share their positive experiences with their clients or refer their clients for the services with others. This helps to build sales and can keep your service providers busy during down time. Here are some of the ways I have experienced the exchange of services: I should note that all ways include the following caveats: 1: The staff member pays for all products used in the service, and 2: If a paying guest desires the appointment time the staff member must give up the appointment time.
Option # 1: Give employees a discounted price for their service, and they should pay a normal gratuity for the full price of the service. This way if one person desires a service but the other person does not want to do an exchange they will still be paid commission and a tip for the service. Cost of service should cover all costs for example: Employee Commission +Hourly rate if applicable +product costs. Gratuity goes straight to the service provider.
Option # 2: Employees who are interested in an exchange sign up on a list for the services they want and when, This is posted in a common area if a match can be done then it is done. This way there is no pressure for people who do not want to participate.

For family, offer a Family discount. This is a fixed % discount. Establish the % based on what is reasonable to keep you profitable and cover all of your fixed costs. Most will do 25 % to 40%.

Hope this gives you a few options

Marie Bernat
COO Spavelous
www.spavelous.com

Should start of business be linked to peak season?

I would like to understand peak and low seasons for massage business to decide on start date for my new business. Should start of business be linked to peak season? Ex. if summer is a lean period for business, should i avoid starting my business in summer.



It is almost always good to have a soft opening and build your staff with the business. There will be plenty to do before you open as far as training all staff on procedures, systems and services. However, the downside is if you open and you are very slow, you may lose some of your service staff before you hit your season. Many services providers, who are dependent on commissions and tips to live, may not be able to stay working for you if they can not meet their own financial needs. So make sure you think about an opening compensation plan so that you will at least have a core number of service providers who will be with you as the business builds. Have a business plan for how you will bring guests in and how you can market to the local people in your area. If you would like some ideas, please feel free to contact me.


Marie Bernat
COO / Founder
www.spavelous.com
mbernat@spavelous.com

Can beeswax be substituted for paraffin for foot/hand dips?

Can beeswax be substituted for paraffin for foot/hand dips? I would like to stay clear of the chemicals...if I used beeswax, does it have the same properties? I know it is an emollient...but I am not sure if it is as deep penetrating as the paraffin. Any suggestions or thoughts? Thanks!


There is an all natural alternative that was designed specifically for that purpose. Celtisoy is a completely new product that has been developed from the ground up by Celti. They use natural plant based ingredients to create Celtisoy. It is a wonderful mixture of biologicals including soy wax, beeswax, seabuckthorne oil, and grapeseed oil. Here is their website, http://celti.ca/index.html . They are based in Canada their phone number is 905-765-8334 and their email address is info@celti.ca. I hope this helps you, if I can be of further assistance, please feel free to contact me.

Marie Bernat
COO/Founder Spavelous LLC
www.spavelous.com
mbernat@spavelous.com