Wednesday, April 18, 2007

Should start of business be linked to peak season?

I would like to understand peak and low seasons for massage business to decide on start date for my new business. Should start of business be linked to peak season? Ex. if summer is a lean period for business, should i avoid starting my business in summer.



It is almost always good to have a soft opening and build your staff with the business. There will be plenty to do before you open as far as training all staff on procedures, systems and services. However, the downside is if you open and you are very slow, you may lose some of your service staff before you hit your season. Many services providers, who are dependent on commissions and tips to live, may not be able to stay working for you if they can not meet their own financial needs. So make sure you think about an opening compensation plan so that you will at least have a core number of service providers who will be with you as the business builds. Have a business plan for how you will bring guests in and how you can market to the local people in your area. If you would like some ideas, please feel free to contact me.


Marie Bernat
COO / Founder
www.spavelous.com
mbernat@spavelous.com

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